Digital Marketing Specialist (Corp Communications)

US-NJ-Mount Laurel
ID
2017-18446
Category
Marketing
Division
Holman Enterprises

Job Posting - External

Holman Enterprises

Digital Marketing Specialist

 

Principal Purpose of Position:

 

Digital Marketing Specialists will have a primary focus in one area of specialization with supporting roles in other areas of specialization; these areas include social media, marketing automation, and SEO and analytics.

 

Social Media – Job Duties

  • Administer the company’s social media profiles and presence ensuring up-to-date content, including Facebook, Twitter, LinkedIn, YouTube, Instagram, and additional channels that may be deemed relevant.
  • Create shareable forms of original content appropriate for specific networks to spread both our brand and our content.
  • Curate shareable content appropriate for specific networks to keep our audiences engaged during gaps in original content coverage.
  • Drive consistent, relevant traffic and leads from our social network presence to our website assets.
  • Monitor and engage in relevant social discussions about our company, and/or industry, both from existing leads and customers as well as from brand new audiences.
  • Monitor user engagement and provide suggestions for content optimization to Content Marketers
  • Run PPC advertising campaigns via Social channels and track their success.
  • Respond to comments and queries in a timely manner and perform crisis aversion on commentary or posts on social networks that may have a negative impact on our brand.
  • Track, measure, and analyze all initiatives to report on social media progress towards goals.
  • Stay up to date with digital technology trends
  • Perform all other duties and special projects as assigned.

Social Media - Key Deliverables

  • Responsible for optimization of social campaigns for increased conversion rates
  • Protects and promotes ARI brand on social networks
  • Identifies market trends in sentiment, engagement, awareness and conversion and produces recommendations for improvements to marketing tactics and strategies
  • Produces analysis on digital presence and strategies of ARI competitors

Social Media - Knowledge and Skills

  • Skilled with Adobe Creative Suite
  • Proficiency in using social media software to monitor social media conversations

 

Marketing Automation – Job Duties

  • Design and implement direct email marketing campaigns.
  • Ensure mobile-friendly email templates.
  • Upgrade our email templates using graphics, GIFs, Video and advanced features such as dynamic content.
  • Analyze campaign performance and suggest improvements
  • Use A/B testing to optimize Open Rates and CTR
  • Report on prospect nurturing results, Open Rates and CTR generated from email marketing efforts.
  • Craft landing pages and lead generation forms for email campaigns to increase conversion rates.
  • Ensure emails follow industry policies and best practices.
  • Stay up to date with digital technology trends
  • Perform all other duties and special projects as assigned.

Marketing Automation – Key Deliverables

  • Responsible for optimization of marketing automation for increased conversion rates
  • Works closely with Sales and Sales Support to increase sales effectiveness by maintaining engagement of prospects in sales pipeline through Marketing Automation campaigns
  • Identifies market trends in sentiment, engagement, awareness and conversion and produces recommendations for improvements to marketing tactics and strategies

 

Marketing Automation – Knowledge and Skills

  • Ability to craft copywriting that persuades our target audience to convert into prospect leads or further engaged prospects along the sales pipeline
  • Working knowledge of A/B and multivariate experiments
  • In-depth knowledge of HTML and content management systems
  • Proficiency in marketing automation technology
  • Skilled with Adobe Creative Suite

SEO and Analytics – Job Duties

  • Administer the company’s websites for updated content, ensuring proper use of tagging and links to optimize SEO.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Research and implement search engine optimization recommendations.
  • Track, report, and analyze website analytics and PPC initiatives and campaigns.
  • Research and analyze competitor advertising links, and SEO keyword rankings.
  • Develop and implement link building strategy
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Work with editorial and marketing teams to drive SEO in content creation and content programming.
  • Collect and analyze data for all campaigns, identify trends and insights to assist in achieving digital marketing goals for Reach, Engagement, and Conversion.
  • Stay up to date with digital technology trends
  • Perform all other duties and special projects as assigned.

 

SEO and Analytics - Key Deliverables

  • Responsible for optimization of ARI web properties for search engine rankings
  • Responsible for optimization of ARI web properties for increased conversion rates
  • Identifies market trends in sentiment, engagement, awareness and conversion and produces recommendations for improvements to marketing tactics and strategies
  • Produces analysis on digital presence and strategies of ARI competitors

 

SEO and Analytics – Skills and Knowledge

  • Working knowledge of Wordpress
  • In-depth knowledge of website analytics tools (e.g, Google Analytics)
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Knowledge of ranking factors and search engine algorithms
  • Up-to-date with the latest trends and best practices in SEO and SEM

 

Education and/or Training:

 

  • BS in Marketing, Communications or a related field

 

 

Relevant Work Experience:

 

  • 3 Years’ experience administering social media profiles for organizations, executing CRM-integrated email marketing campaigns, or managing SEO for web assets.

 

 

The Holman Family Difference:

 

Honest, friendly and professional environment with an outstanding reputation for family values and excellent customer service. We offer competitive pay and incentives. Outstanding benefits for you and your family includes medical, dental, vision, vacation, 401K retirement plan and vehicle purchase program. Growth and development opportunities to help you achieve your career goals.

 

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