• Digital Marketing Specialist

    Job Locations US-WA-Lynnwood
    ID
    2018-19307
    Category
    Sales
    Division
    Holman Automotive
  • Job Posting - External

    Job Description:

     

    The Digital Marketing Specialist is responsible for assisting the Sales Department in the development and management of our various website properties and digital marketing campaigns.  The ideal candidate must have a strong working knowledge of marketing principles and the associates best practices.

     

    The Digital Marketing Specialist will be responsible for developing and managing content, including text, images, and video across all Lexus of Seattle web properties under the direction of the GSM.  The Digital Marketing Specialist will also assist in managing aspects of the company CRM, working with third party vendors, creating/editing graphics, and various other tasks.

    • Website maintenance of dealer inventory and specials
    • Assist in coordinating events and other on-site marketing activities
    • Update existing website content to optimize on-page content for maximum visibility and ranking the major search engines including HTML, site structure as well as page layout, navigation considerations and inbound link development from relevant sites and directories
    • Manage aspects of company CRM
    • Marketing and graphic design
    • Demonstrate professional behavior

    Qualification Criteria:

    • Must have a valid driver’s license with excellent driving record
    • Strong organizational and excellent written/verbal communication skills
    • 1+ years of experience in marketing
    • Working knowledge of HTML and Photoshop are required

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